Before launching a standalone purchase app, Instagram brings more commerce to the flagship product. The company announced today that it add a "Shopping" tab to the "Explore" page, you can browse a dedicated stream of purchasable products from different vendors. As part of the launch, Instagram will allow sellers to add stickers to their ephemera for the first time, allowed shoppers to shop from the feed by tapping the merchandise.
More than 25 million companies aly have an instagram account, and 2 million of them are advertising with Facebook, said director of operations, Sheryl Sandberg, during her last call for results.
That's why the company has created a stand-alone purchasing app to leverage the enthusiasm of users for trading on the platform. The edge It is difficult to know when the application will be launched and it is still possible that Instagram will cancel the project before it reaches this stage.
Instagram started under testing Insta started in shopping in Shanghai in June.
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Instagram adds a shopping tab to the Explore page
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