Instagram on Tuesday added more weapons to battle cyberbullying, using artificial intelligence to scan photos of abusive content on the service owned by Facebook.
The move came after Facebook also stepped up its anti-harassment measures, following a survey that found that online abuse victims felt that social media companies were not doing enough to fight against this problem.
The head of Instagram, Adam Mosseri, said that artificial intelligence is used to detect signs of bullying, and then automatically flag content to be reviewed by image-oriented social network staff.
“This change will help us identify and eliminate much more bullying,” Mosseri said in a blog post. “This is a crucial step because many people who experience or observe bullying do not report it.”
In another move, a filter allowing Instagram users to detect and hide bullying remarks in Instagram feeds or profiles has been extended to comments on the live video, according to Mosseri. In order to inspire people to be nice to each other, Instagram has also added a camera effect that can be used to adorn images with hearts or the word “kindness” in various languages.
“Online bullying is complex and we know we still have work to do to further reduce bullying and spread the word about Instagram,” said Mosseri.