Meaning of Hits, Visits, Page Views and Traffic Sources – Web Analytics Definitions

MEANING OF HITS, VISITS, PAGE VIEWS AND TRAFFIC SOURCES – WEB ANALYTICS DEFINITIONS

There are many programs out there that assist you to track visitors on your website, how they got to you and what they did whereas they have been there. The statistics is usually a little confusing so here’s a little explanation on what you may be and what every item actually means.

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1. Visit – This is the one piece of information that you simply actually wish to know. A visit is one particular person visitor who arrives at your web page and proceeds to browse. A visit counts all visitors, regardless of how many times the same visitor could have been to your website.

2. Unique Visit – This is also known as Visit by Cookie. A unique visit will inform you which visits from item 1 are visiting your website for the primary time. The web site can observe this as unique by the IP address of the pc. *The variety of unique visits will likely be far less that visits as a result of a unique visit is just tracked if cookies are enabled on the visitors pc*

3. Page View This is also referred to as Impression.  Once a visitor arrives at your web site, they are going to search around on just a few more pages. On average, a visitor will have a look at about 2.5 pages. Each particular person web page a visitor views is tracked as a web page view.

4. HitsThe real Black Sheep in the family. The average web site owner thinks that a hit means a visit however it is very completely different (see item 1).A Hit actually refers to the number of files downloaded on your website, this might include photos, graphics, and so on. Picture the average web page, it has photos (each photo is a file and hence a hit) and lots of buttons (each button is a file and hence a hit). On average, every web page will include 15 hits.
To give you an example –  Using the average statistics listed above, 1 Visit to an average web site will generate 3 Page Views and 45 Hits.
5. Traffic Sources – How do visitors find your web site

-Direct Navigation (type URL in traffic, bookmarks, w/o tracking codes, email links, and so forth.)

-Referral Traffic (from links across the web, social media, in trackable e-mail, promotion & branding campaign links)

-Organic Search (queries that sent traffic from any major or minor web search engines)

-PPC (click through from Pay Per click on sponsored advertisement, triggered by targeted keyphrases)

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