​Amazons Hindi website shows how badly e-commerce needs Indias non-English-speaking shoppers

How many Indians speak English? This is a major problem for Indian e-commerce, the answer to this question never exceeds 100 million people, perhaps the number of people with low expertise level may be only half.

In addition to that, among the 390 million Indians who use the Internet, only 40% do online transactions, according to Bain's Google survey, an omidial society and a network. The real crisis of monetization of huge valuations commissioned by companies like Flipkart, and of course Amazon's momentum of launching Hindi website for Indian users.

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In early this year, India and Indian languages ​​became important not only for start-up companies such as Sharechat, but also for foreign giants such as Google, and they could actively use the population of 1.3 billion people writing. It is based on future results, especially on the prohibition of exploitation in China.

According to the estimates of PwC and KPMG, Amazon recognized the substantial and significant figure in India and its e-commerce market, realizing the expectation of $ 33 billion to $ 150 billion by 2022. speak English.

According to the following statistics, this result was definitely obtained. English speaking users reach 190 million people in 2021 and Indian users doubled to 536 million people. In the same study, we surveyed 7,000 urban and regional smartphone users in 8 different languages, 99% of smartphone users using smartphones were using the smartphone to access the Internet 78% on average). Therefore it is no longer an experience to launch Indian language for those working in India, it is essential to have success in the country.

Amazon Hindi users can select and select menus instead of English on the main website. This option is now available on Android and mobile websites and will soon incorporate Apple devices and desktops. Other Indian languages ​​such as Bengali, Tamil, Kannada and Telugu, which are large language groups in eastern and south, will be added soon, but # 39; Hindi is chosen from among others . With the first language …

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