According to Doosra CEO Aditya Vuchi, “we’ve flipped the notion of a phone number by barring all calls by default”

According to Doosra CEO Aditya Vuchi, “we’ve flipped the notion of a phone number by barring all calls by default”

Doosra’s various functions can be managed from inside the app. (Doosra)
We interacted with Aditya Vuchi, Doosra’s founder and CEO, to learn more about the service and understand why a user would want to use a virtual number service instead of a second SIM card. Here are some of the edited excerpts:

Ensuring your online privacy can be challenging if you can’t hide your phone number from online services that ask for it every day. Here’s how Doosra, a virtual phone number provider blocks unwanted contact by default, only allowing you to receive the calls and messages that you actually want.
Smartphones are undoubtedly one of the most revolutionary inventions of the century, and government and private sector services have quickly adapted to modelling their offerings around the most unique identifier a person might own – their cellphone number. There’s simply no escaping it – for example, your vaccination appointment via CoWIN is issued after signing up with your number, while you can’t visit a store or supermarket without being asked for your phone number at checkout. While many users don’t mind sharing their phone number with every third-party service they use, it can be used to target users with ads and unsolicited promotional messages – something that we’ve all faced at some point.

1. How important is a user’s cellphone number when it comes to privacy, and why should users care about giving it away?

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At 700M+ 4G connections in India and 1.17B overall mobile phone users, the mobile number has become the de-facto identity in the country. In addition to this, projects linking the mobile number to government and private sector services means anyone without one is effectively excluded from products and services in a significant way, nudging people to adopt the digital way of life.

However, this adoption has had its pitfalls in terms of privacy by public and private enterprises. Offline data like geolocation, wifi information and store visits can be mapped to the user’s online behaviour by various apps to do invasive profile building that can be detrimental to the user’s long-term personal data safety. Most recently, 18 crore Domino’s Pizza orders have been hacked into. These details include Name, Email, Mobile, GPS Location and more. Not only this, the hacker has gone on to create a search engine for the database which has made it easy even for the laymen to access.

Being able to manage independent digital profiles that don’t connect to your personal information is critical going forward, and Doosra privacy platform allows users to do just that.

 

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