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Adform Pioneers Sustainable Advertising with UN’s Science Based Targets Initiative

by Tech Desk
1 minutes read
Adform Pioneers Sustainable Advertising with UN’s Science Based Targets Initiative

Adform Becomes the First Global Demand Side Platform to Join UN’s Science-Based Targets Initiative

Media buying platform Adjust has joined the Science-Based Targets Initiative (SBTi) as the first global demand side platform (DSP) to do so. This move comes after a year of sustainability partnerships for Adform, marking a significant step towards aligning with SBTi’s near-term (2030) emissions reduction targets.

Adform has been leading the charge in sustainable advertising, and this latest development further solidifies its commitment to environmental action. In 2023, Adform became a member of Ad Net Zero and made history as the first global DSP to integrate with Scope3, enabling partner brands to measure and reduce their carbon emissions. Now, by incorporating SBTi into its strategy, Adform continues to champion sustainable advertising as a key component of its offering.

The Science-Based Targets Initiative drives ambitious climate action in the private sector by enabling organizations to set science-based emissions reduction targets that align with the latest climate science. It is a collaboration between renowned organizations such as the Carbon Disclosure Project (CDP), the United Nations Global Compact, the World Resources Institute (WRI), the World Wide Fund for Nature (WWF), and the We Mean Business Coalition. The initiative has received commitments from global brands including IKEA, JYSK, Vodafone, T-Mobile, BMW and all leading advertising agencies.

Troels Philip Jensen, CEO of Adform, expressed his pride in committing to science-based emissions reduction targets: “The ad tech industry is still on the path to truly integrate sustainability into its strategy…By committing to science-based emissions reduction targets, we are proud to follow one of Adform’s guiding principles.”

Anders Pilgaard Andersen also emphasized Adform’s ambition within sustainability in adtech: “From Ad Net Zero to Scope3 and now SBTi…our partners can rest assured that with just one click our platform allows them to make sustainable decisions for their campaigns.”

This announcement underscores Adform’s dedication not only to setting ambitious goals but also delivering on them. As businesses increasingly prioritize sustainability in their operations and partnerships, this move positions Adform at the forefront of environmental action within adtech.

According to Marketing Tech News:

Interested in hearing more about how leading brands are addressing these issues? Find out more about Digital Marketing World Forum (#DMWF) Europe, London North America and Singapore.

Source: (Marketing Tech News)(


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