The money app offers one daily account with a physical debit card, digital wallet features, and real-time payments and transfers. The company logged over 1,400 hours of customer research that showed that a large number of Gen Z and Millennial customers “don’t trust their own money behaviors.” Hatton added that the company has plans to regularly offer “new and unique” tools and solutions to their customers and “quickly act on feedback in near real-time.” Afterpay’s partnership with Westpac introduced the BNPL tool to Westpac’s new banking-as-a-service (BaaS). The collaboration also gave Afterpay the opportunity to offer its user base checking and savings accounts using Westpac’s infrastructure.
The app gives people a way to check their BNPL balance, installments, spending account and savings. Customers can earn an interest rate of 1 percent p.a. on up to 15 different savings accounts, the company said. “To bring a money app to life in 10 months demonstrates that we can quickly move at pace to get well ahead of customer expectations and bring both cutting-edge features and true ‘surprise and delight’ to the experience,” Eisen and Molnar said.
Afterpay Executive Vice President of New Platforms Lee Hatton said that the app was developed to help Gen Z and Millennials “spend, save, and play.” The savings account and debit card solution was developed on the Westpac Bank infrastructure following a partnership developed in October 2020. This is the first product the two entities are launching together.
About The Study: U.K. consumers see shopping local as key to both supporting the economy and saving the environment, yet many local High Street businesses struggle to get them in the door. In the new Making Loyalty Work For Small Businesses Study, PYMNTS surveys 1,115 U.K. consumers to learn find out how offering personalized loyalty programs can help engage new High Street shoppers.
NEW PYMNTS DATA: MAKING LOYALTY WORK FOR SMALL BUSINESSES STUDY – UK EDITION ——————————
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