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Amazon enters the generative AI competition and aims its technology towards cloud users

by Michael Huff
1 minutes read
Amazon enters the generative AI competition and aims its technology towards cloud users

Amazon Inc. announced technology aimed at its cloud customers as well as a marketplace for AI tools from other firms, joining Microsoft Corp. and Google in the competition for generative AI.

On Thursday, the e-commerce behemoth’s Amazon Web Services division aims to introduce two of its own large-language models, one of which is intended to produce text and the other of which might, among other things, enable online search personalization. A chatbot like the ones Microsoft and Google unveiled to mixed acclaim has not been announced by Amazon.

Titan, one of Amazon’s large-language models, was trained on a ton of text to summarize articles, generate blog posts, and participate in open-ended Q&A sessions. These will be made accessible on Bedrock, an AWS marketplace where developers may access models created by other businesses working on generative AI, such as AI21 Labs, Anthropic, and Stability AI.

Silicon Valley has been captivated by generative AI, software that can produce text, images, or video based on instructions from a user, sparking an intense battle to profit from the technology. The kind of jobs carried out by software are expected to change as a result of generative AI, according to proponents of chatbots like ChatGPT and image-generation tools like Dall-E.

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