He explained, for example, if someone is on the verge of being a Type-2 diabetic it makes sense to catch it early instead of that person winding up in the hospital. “A goal is to intervene in someone’s life before they get chronically ill. It’s not uncommon for us to see people who have no desire to see a doctor before they get involved in this. They didn’t want healthcare because it was too expensive, it was too much trouble,’’ said Jay Edwards, Practice Manager for Crossover Health, Detroit. “That one hospital visit is multiple thousands of dollars for the insured. Amazon knows this. Avoiding those visits, and if we can avoid those visits just if we avoid a few of them, let’s say 100 a month, eventually that more than pays for what we’ve got going on around here,’’ Edwards added.
Crossover Health, which has been in business since 2010 in other states, is working with Amazon in southeast Michigan. This type of Crossover clinic got started on the West Coast with Apple and Facebook. “We are able to provide care in a different way because we basically have eliminated the insurance company from the relationship. We have visit fees ($45 or $55) and that’s it,’’ said Jessica Pawl, regional public relations manager for Amazon.
The clinics, while not huge in square footage, offer a wide variety of healthcare including primary care visits, physical therapy, chiropractic, mental health and health coaches. These clinics do not replace typical healthcare insurance, which is available to employees. Instead the clinics work in conjunction with those plans.
“I have an underlying health condition that sometimes requires me to go to the ER rather quickly, unexpectedly,’’ Scheiber said. A typical emergency room experience can take several hours. Emily Scheiber, a Human Resources Business Partner at Amazon’s Romulus Fulfilment Center, uses the centers for urgent care needs.
“Crossover’s CEO and co-founders were physicians and they were practicing clinical medicine and thought about if I as a physician was going to the doctor what would I want my experience to look like,’’ Odeleye said. Dr. Melanie Odeleye, the Physician Manager who oversees all three clinics, said the Crossover experience is designed with the member in mind.
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