Anzivines Transfers Ownership of Swatt Baking Co. to New Family | The business

Anzivines Transfers Ownership of Swatt Baking Co. to New Family |  The business

Lynn said the biggest changes to the business have been in technology advancements, noting they originally had to keep all the records by hand in ledger books because they didn’t have computers. “You can talk amongst each other, bounce ideas off of each other,” she said. “If you’re in a pinch, you know one of your family members is going to show up to help get the work done.” “You couldn’t run a business like that today, obviously,” she said. “You change with the times. Everything is driven by social media, the way you market, the way you advertise, all of that.”

“We’ve been very blessed that living in a small town you make a lot of connections and your customers become your family,” said Lynn, Lee’s wife. “Some things that have stayed true to our core values is always having faith, our customers come first and we want to always deliver a good product.” Brothers Lee and Lenny Anzivine purchased the business from the Bazo brothers on Feb. 1, 1990. Lee and Lenny soon grew the business and brought on their now famous L.A. Cinnamon Bread and salt rising bread.

The brothers first welcomed their older sister Laurie into the business after a couple years, and the trio began adding gourmet pastries to their line. When Laurie left the business to move out of the area, Lynn and Kay Anzivine, Lenny’s wife, joined the team, making it a truly family-owned entity. In the decades that followed, all the Anzivine children learned about hard work, not only by watching their parents but working alongside them, Lynn said. “We had talked about it, but never actually sat down and said we want to do that this year,” she explained. “It was something always in the works, we knew eventually we were going to sell it.”

“The main thing is we always relied on our faith,” Lynn said of the family’s struggles. “We never questioned anything. We knew God had a plan.” Although 2020 was another difficult time amid the global pandemic and changing world, the business adapted and remained strong. Their patience was rewarded in early 2021 when the Anzivines were approached by Carl Hollamby Jr. about purchasing the business. Sadly, older sister Laurie passed away from breast cancer in 2007. Five years later, the Anzivines started the Pink Pumpkin Project in her memory. Fundraising activities are held each year in conjunction with Breast Cancer Awareness Month, observed in October.

“We could have hung it up and said forget this, but we didn’t,” she added. “My husband and brother-in-law just dug their heels in, and other community members helped and those who had gone through a similar situation were there for support.” A fire destroyed the business’s previous location in 2001, and two close family members died within that same year, Lynn said. But the brothers continued to persevere with their faith and work ethic to build a new facility at its current location on Homer Street.

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