In a nutshell, the privacy changes, unveiled at WWDC 2021, will give you better control of the data you’re sharing with third parties and will tell you how those apps are using data from your Apple devices. In some cases, the changes also limit data collection. Even though these privacy changes might not drastically change your day-to-day experience — except maybe in the case of Siri — they’re worth knowing about. They can alter how your Apple device interacts with the internet, specifically third parties that crave your personal information.
As expected, Apple took steps to bolster its privacy credentials on Monday, announcing a slew of new privacy changes that will affect popular iPhone apps and services. If you’re like me — one of the billion-plus people in this world who use an iPhone — then I’d say it’s worth getting a head start on the slew of new privacy updates coming to your iPhone (and iPads) hopefully sometime in the fall, with Apple’s latest mobile software iOS 15.
Keep in mind, Apple has long been using privacy as a selling point to stand out from rivals like Google and Facebook. Even though the Cupertino-based company has been harping about protecting consumer data from digital advertisers and internet service providers, it has reportedly bolstered its own search ad business at the same time, and also hired (and then fired) a former ad executive from Facebook.
There’s also a catch: Most new privacy features are available for free, but not all of them. To take advantage of the other ones, you’ll either have to own a newer Apple device or pony up some cash to buy a new one.
These privacy changes have digital advertisers and even journalists behind popular newsletters up in arms for reasons that I won’t get into here. But they’re good news for you, regardless of what Apple’s motives might be.
The News Highlights
- Apple adds four new privacy features to iOS 15: Siri, Mail, and more
- Check the latest update on Security news
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