Due to COVID-19, time spent in apps jumped 25% year-over-year on Android. Apps aren’t just a way to pass idle hours — they’re also a big business. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus.
The app industry is as hot as ever, with a record 204 billion total downloads and $120 billion in global consumer spend in 2019. Not including Chinese third-party app stores, iOS and Android users in 2020 downloaded 130 billion apps and spent a record $112 billion. In 2019, people spent three hours and 40 minutes per day using apps, rivaling TV.
This week (after a week off for the holidays), we’re taking a look at holiday app store spending, how the Chinese gaming licensing rules have impacted the App Store, Apple’s move to ban a party app that could have helped spread COVID
Apple removes 39K games from its China App Store.
Apple on Thursday, Dec. 31, 2020 removed 39,000+ games from China App Store. This was the biggest removal of games in a single day, Reuters reported, citing data from Qimai.
iOS games have long been required to obtain a Chinese gaming license in order to operate in the country, but Apple skirted this rule for years by hosting unlicensed titles even as Android app stores complied. Apple began to enforce the rule in 2020 and gave publishers a Dec. 31, 2020 deadline to obtain the license — a process that can be tedious and time-consuming.
Clearly, a large number of publishers were not able to meet the deadline. Included in the new sweep were Ubisoft’s Assassin’s Creed Identity and NBA 2K20. Qimai says only only 74 of the top 1,500 paid games remained following the removals. To date, Apple purged more than 46,000 titles from the China App Store, the report said.
The TikTok musical version of Ratatouille has become a real thing. The pandemic forced a lot of creative types out of work in 2020, leading them to find new ways to express themselves online. On TikTok, this collective pent-up energy turned into a large-scale collaborative event: a musical version of Disney’s Ratatouille. (Or Ratatousical, as it was nicknamed.) TikTokers composed music, wrote lyrics and dialogue, choreographed dances, designed costumes, sets and more, as they worked together through the app.
The News Highlights
- Apple bans party app, China loses 39K iOS games, TikTok births a ‘Ratatousical’ – TechCrunch
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