Apple joined TikTok and the profile has been verified on the platform. According to Mashable, Apple has not yet shared content on the platform at the time of publication. It seems that Apple is just laying the groundwork before things start.
There are approximately 6,000 followers at the time of writing, which will increase very soon. The development was first noticed by Matt Navarra, social media consultant and industry specialist, who came to his Twitter account to share the news. It would be nice to see how the company tries to come up with short, well-produced ad campaigns around its product, but just like Apple manages its Twitter account, it can be easily used to push ads. As for ads, TikTok users have confirmed that they noticed ads from Apple on the platform (ANI)