Apple Struggling to Keep Up With Increasing Piracy of Apple TV+ Content

Apple Struggling to Keep Up With Increasing Piracy of Apple TV+ Content

Piracy, after all, is a booming business, and one recent report from the Digital Citizens Alliance suggested that the top five torrent sites each currently pull in an average of $18.3 million in digital ad revenue and sponsorships each year.

While it’s no secret that Apple executives sit in their sierra blue ivory tower counting their guilders as the world’s most lucrative business, Apple TV+, the firm’s streaming arm, is still relatively young and has yet to experience the same spectacular returns as other sections of the company. That may explain why, according to a new study, the firm is struggling to tackle the rising amounts of online piracy that have sprung up around its more popular streaming services.

According to information compiled by MacRumors, Apple TV+ originals are among the most popular offerings currently populating torrent sites, with as many as 2,000 seed files available to actively stream on most of the major piracy sites. On the higher end of the spectrum, that number can extend all the way up to 125,000 “seeders”—open torrent links available for internet users to open or download themselves—for each of Apple TV+’s most popular titles on certain websites.

While download trends differ across websites, the Apple TV+ titles that are the undisputed kings of piracy are currently “The Morning Show,” “SEE” and “Ted Lasso,” the last of which recently received a record-breaking seven Emmy awards after receiving the most nominations for a freshman comedy in the award show’s history.

Among popular streaming platforms like Netflix, Amazon Prime Video, and Disney+, monitoring the illegal dissemination of movies and TV shows by relying on third-party enforcement partners to flag stolen content is common practice.

And although Apple has jumped on the bandwagon in recent months by partnering with digital copyright protection firms Corsearch Inc. and OpSec Security to issue DMCA takedown orders for stolen content, those efforts are proving no match for the purveyors of pirated content themselves.

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