Apple advertisement Today, in 2019, the App Store supported $ 519 billion in billing and sales worldwide.
$ 519 billion in sales and billing
This figure is the result of one study by independent economists of Analysis Group. He discovered that the most valuable categories in the ecosystem were mobile trading applications, digital goods and services applications and integrated advertising.
The study found that direct payments to Apple developers are only a fraction of the total when calculating sales from other sources, such as physical goods and services. Since Apple only receives a commission on invoices related to digital products and services, more than 85% of the $ 519 billion total goes only to third-party developers and companies of all sizes.
Of this $ 519 billion, sales of physical products and services accounted for $ 413 billion, the largest share. In this category, mobile trading applications contributed the bulk of sales to $ 268 billion, of which retail applications were the largest, such as Target, Best Buy, and Etsy.
Travel apps like Expedia and United accounted for $ 57 billion. Transportation apps like Uber and Lyft generated $ 40 billion in revenue, and food delivery apps like DoorDash and Grubhub generated $ 31 billion. Bills and sales of digital goods and services contributed $ 61 billion. Advertising in applications represented $ 45 billion, 44% of which came from games. Overall, it was an impressive year for Apple.