Apple iPhone achieves record market share in the US as demand for flagships grows

Apple iPhone achieves record market share in the US as demand for flagships grows

News Highlights: Apple iPhone achieves record market share in the US as demand for flagships grows

The iPhone 12 and Galaxy S20 FE sustained the US smartphone market in the last quarter of 2020 and thanks to a new report we now have a more detailed look at the performance of each brand.

The iPhone US market share hit a record high in December

Counterpoint Research has revealed that US smartphone brands sold, not shipped, a total of 14.9 million devices in December. That’s in line with December 2019, but there were some big changes in the way these sales were distributed. Apple drove the US smartphone segment in December, increasing sales by nearly a third thanks to strong ones iPhone 12 5G question. That gave the iPhone a record market share of 64% in the last month of 2020.

In December 2019, for reference, Apple’s popular iPhone line-up accounted for a respectable 49% of smartphone sales in the US. In contrast, Apple’s market share fluctuated around 45% between January and September 2020.

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