Apple is launching “augmented reality app to promote For All Mankind on Apple TV Plus

Apple is launching an augmented reality app to promote For All Mankind on Apple TV Plus

News Highlights: Apple is launching an augmented reality app to promote For All Mankind on Apple TV Plus

Apple is gearing up for the release of For All Mankind Season 2 on Apple TV Plus. It kicks off with a new augmented reality app, For All Mankind: Time Capsule, which appears to fill the gap between the two seasons with AR artifacts from the show’s world.

The app itself is a fun promotional gimmick to promote the second season of one of Apple’s high-profile original shows. It’s the broader strategy at play that is interesting.

It’s no secret that Apple is interested in AR. The recurring AR demos with the last several iPhone and iPad product announcements, the addition of AR-focused LIDAR cameras on the latest iPad Pro and iPhone 12 Pro devices and the ongoing rumors of the VR / AR headsets under consideration are all clear proof of that. And Apple has been rumor has it that it works been on the tie-in app for a while.

But For All Mankind: Time Capsule is one of the first indications that Apple is linking all of its hardware, content and service ambitions. It’s an augmented reality app downloaded from the App Store that asks users to subscribe to Apple TV Plus to …

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