In late 2019, I was instructed by Apple. It is stipulated to develop features, content, and UI enhancements that enhance the iOS app experience beyond what is on the Safari website.
Sports development director Alan Reed and Hillside Technology (bet365 technology business) design and UX director Matt Mitchell discuss organizational path to redesigning flagship apps
As a result, bet365’s flagship sportsbook app has been significantly redesigned and the mobile experience rulebook has been rewritten. However, the sophisticated new concept that our design team dreamed of will push the skills of the sports development team to the limit.
The challenge, on the other hand, was that Apple’s new UI framework, Swift UI, was still in its infancy and didn’t provide the flexibility and control it needed. On the other hand, I didn’t have time to create a new framework from scratch. Then something amazing happened.
It was during the search for a solution that the team found something familiar to the design and made it more likely to take advantage of dormant code in older repositories. This is how Flash, which is currently non-functional, became the basis for the latest iOS apps.
A little background
They say that life is cyclical, and that certainly applies to software development as well. Initially, there were four sites: desktop sites, low-end and high-end mobile sites, and tablet sites.
Mobile requirements were driven by multiple factors. Screen size, mobile internet speed, phone function. However, due to the unified design and performance of mobile phones, the design and development of mobile experiences was mostly about screen size. As a result, we are approaching the realization of one responsive site that dominates all platforms.
But here we are diversifying again. We were looking at ways to update the mobile and desktop experience when Apple’s “requests” arrived and made them essential. Navigating innovation
Mobile is an important channel and is fairly evenly divided between Android and Apple. Approximately 40% of users access our services through the Apple ecosystem. It has a total of millions of users, 45% of whom use the iOS mobile app. We looked at the sportsbook and asked if it could be freed from the website and how we could think of it differently. What can I use? Navigation can have the greatest impact when trying to distinguish between channels. With the right understanding, you can change the basics of look, feel, and how your app works.
When considering our sportsbook, it’s basically a database of equipment and competitions that customers navigate up and down. The app, on the other hand, has tabs that allow you to explore multiple locations in your sportsbook at the same time while staying in shape. I had the opportunity to introduce a swipe mechanic. This allows people to navigate different parts of the sportsbook at the same time. The key to the design was to embrace the interactions that iOS users are accustomed to. Leveraging iOS features and existing paradigms, we’ve made it possible for users to enjoy a smooth and intuitive card and tab system. It’s the equivalent of iOS and bet365.
A good user interface does two things. This allows consumers to easily find what they are looking for and navigate quickly and efficiently. Our new design focused on removing unnecessary friction from experience. The deck of cards allows users to swipe up and down to navigate parts of the site and swipe from left to right to jump to another page. Your thumb never leaves the screen, and all elements of the experience remain live until you decide to close the screen.
design development At bet365, design and development work closely together and enjoy healthy competition. According to the developer, we can build anything you can design, and the design creates a concept that we know will test the developer. We are always trying to spur each other.
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