Because of stronger brand loyalty, Apple iOS closes the market gap with Android

Because of stronger brand loyalty, Apple iOS closes the market gap with Android

For customers that purchased or otherwise acquired a new phone in quarter ending in June, iOS and Android both had 50% of the total market share, according to estimates by Consumer Intelligence Research Partners.

Smartphone activation estimates in the June quarter suggests that Apple’s iOS has closed the market share gap with Android.

This is significant because Android has long had a steady lead over iOS using the data metric. In most quarters, Android had as much as 60% of the market share.

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“Apple iOS and Google Android are now roughly at parity in terms of share of buyers,” said Josh Lowitz, a founder and partner at CIRP. “In the past couple of years, iOS has closed the gap, and now splits the market with Android.”

CIRP suggests that loyalty and brand switching explain the change in smartphone activations. In a market with minimal switching, loyalty to the iPhone and the Apple ecosystem has remained steady or increased.

“In the most recent quarter, Apple had an edge in loyalty, with 93% of prior iPhone owners upgrading to a new iPhone, compared to 88% of Android owners staying with Android,” said CIRP’s Mike Levin.

Over several years, loyalty has been steadily increasing for Apple while remaining flat for Android. According to CIRP, this has allowed Apple to gain market share.

CIRP’s findings are estimates based on a survey of 500 U.S. customers that activated a new or used iPhone in the three months between April and June 2021. Although that’s a small sample size, other reports have suggested a similar uptick in iOS loyalty compared to Android. Keep up with everything Apple in the weekly AppleInsider Podcast — and get a fast news update from AppleInsider Daily. Just say, “Hey, Siri,” to your HomePod mini and ask for these podcasts, and our latest HomeKit Insider episode too.

If you want an ad-free main AppleInsider Podcast experience, you can support the AppleInsider podcast by subscribing for $5 per month through Apple’s Podcasts app, or via Patreon if you prefer any other podcast player. AppleInsider has affiliate partnerships and may earn commission on products purchased through affiliate links. These partnerships do not influence our editorial content.

Comments (6)
Forum User Beats Beats said about 12 hours ago
People buy knockoffs because they’re CHEAPER let’s get that straight. iKnockoff morons like to pretend that every user has a choice between both. Nope. Some
people don’t even have iPhone in their budget and most people will buy the cheapest product available and go home. This is true in every consumer category. it’s why McDonald’s and Oreos are still around. With that said, Apple is doing phenomenal. If iPhone SE stays on the market next generation Apple’s market share will rise even more after an SE price drop. A $350 iPhone will dip into more people’s (not all) budget.

Forum User lkrupp lkrupp said about 12 hours ago
Loyalty remains flat for Android? Of course. Who remains loyal to a plain vanilla platform with almost no original ideas, whose only claim to fame is market share, a platform for lemmings. Forum User Rayz2016 Rayz2016 said about 12 hours ago
Gatorbait.

Forum User muthuk_vanalingam muthuk_vanalingam said about 12 hours ago
Rayz2016 said:
Gatorbait.
More like @Davidw bait who was arguing with Gator that iOS does NOT have majority share in US smartphone sales against Android in this thread IAC CEO says Apple is ‘worse’ than Google, likely the next antitrust target – General Discussion Discussions on AppleInsider Forums

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