Big summer events generate big money for the region

Big summer events generate big money for the region

Cindy Kerr is the Vice President of ConnecToledo. Another big summer event was Toledo Jeep Fest. The goal was to drive in about 70,000 people to the city, and organizers say that’s exactly what happened. “So how do we know we met our attendance goal? We checked with visitor booths, attendance at the convention center, how many meals were purchased and how many people were at the parade. Things like that tell us the numbers.”

Newell says the cleanup effort at the course is also beating early estimates. While they’re still working on the final numbers, Newell says the economic impact was far-reaching, and may end up being higher than early estimates. “I think the economic impact will surpass the estimated $30 million. For the community and the northwest Ohio region.”

“I think it will take another 3-4 weeks to finish, but the fact that the Meijer Pavilion is already down blows my mind. The vendors are working really hard so we can get the course back to the Inverness Club members.” “Once we designate where the tournament will be in 2024, I am sure those folks will be reaching out to us to figure out what the recipe is for the success we had here in Toledo.”

Work is already underway to attract more big events. According to Kerr, one announcement we can make is that organizers plan to host Toledo Jeep Fest again next year. See a spelling or grammar error in our story? Please include the title when you click here to report it. “Naysayers thought this would be a one and done. Absolutely not. We are committed as a downtown community to keep everything moving forward.”

Kerr says everything that was done to improve out city for these events from infrastructure improvements to beautification projects, will help set the stage for future investment in our city. And she says those visitors spent millions. “The economic impact was around $6 million, and quite frankly it was probably a little more. When Jeepers come in, they spend money. Whether it’s new Dana axels, or specialized lights. They always come prepared to invest in the vendors and all of Toledo too.”

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