Blue Apron introduces heat-and-eat meals

Blue Apron introduces heat-and-eat meals

Ready in five minutes or fewer, Heat & Eat meals were developed to complement consumers’ Blue Apron Signature weekly recipes and provide more choice and flexibility, Blue Apron said. The meals are based on some of the company’s most ordered and top-rated dishes and are formulated to be warmed in a microwave.

NEW YORK — Blue Apron Holdings, Inc. is introducing Blue Apron Heat & Eat, the company’s first prepared, single-serving meal offerings.

“When our culinary team set out to develop Heat & Eat, we wanted to make sure we created meals that remained true to the experience our customers have come to expect from Blue Apron,” said John Adler, Blue Apron’s Vice President of Culinary. “When our customers enjoy Heat & Eat, they can trust that the same ingredient standards and unique flavors in our Signature recipes are applied to our ready-made meals.” Currently on Blue Apron’s Two-Serving and Four-Serving Signature menu, recipes available to order today are:

Cheesy Guajillo Chicken & Rice with Corn, Black Beans & Peppers
Soy-Miso Chicken & Udon Noodles with Bok Choy & Mushrooms
Calabrian Chile Meatballs with Mashed Potatoes, Green Beans & Lemon-Caper Butter

About Blue Apron

Blue Apron’s vision is “better living through better food.” Launched in 2012, Blue Apron offers fresh, chef-designed recipes that empower home cooks to embrace their culinary curiosity and challenge their abilities to see what a difference cooking quality food can make in their lives. Through its mission to spark discovery, connection and joy through cooking, Blue Apron continuously focuses on bringing incredible recipes to its customers, while minimizing its carbon footprint, reducing food waste, and promoting diversity and inclusion.

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