Buy Google stock as Apple’s privacy scam explodes

Buy Google stock as Apple's privacy scam explodes

Tim Cook began Oct. 2018 weaponizing user privacy. In a now famous speech in Brussels, the Apple chief executive went after Silicon Valley companies he said were monetizing user data with advertising-based business models. Although he didn’t specifically mention Alphabet, the parent of Google, or Facebook his targets and intentions were clear: Consumers were either the customer or they were the product.

Strategic Advantage, a fun guide to investing in the digital revolution of business and society, is published by tech stock analyst Jon D. Markman. Get a free trial of Apple Inc. Report) management effectively reshaped the privacy discussion. They now want to install spyware on iPhones and iPads and then submit worrisome data to law police. On Thursday, the expanded protection for children was announced. The programme will be available in iOS 15, Apple’s upcoming mobile operating system. Long-time privacy activists referred to it as a backdoor into Apple’s data storage and communications infrastructure. Alphabet ((GOOGL) – Get Alphabet Inc. Class A Report) and Facebook ((FB) – Get Meta Platforms Inc. Class A Report) will benefit from the policy change.

Through the course of an afternoon the debate over actual privacy changed from user data stored on devices and in the cloud to advertising. It was a debate Apple could easily win, as long as the Cupertino, Calif.-based firm stuck with tough end-to-end encryption and didn’t give up user data. The latest proposed changes to iOS are designed specifically to break end-to-end encryption and give up user data. The Electronic Frontier Foundation, a privacy advocate and staunch supporter of past Apple encryption policies called the changes a backdoor.

EFF notes the proposed scanning tools amount to two sets of spyware. The first scans all photos on the devices as they are uploaded to iCloud photos. Looking for markers associated with child sexual abuse material. The CSAM database is maintained by the National Center for Missing and Exploited Children. The other scan covers all iMessage images sent by accounts owned by minors. These client-side scanning functionalities are software backdoors, according to the EFF. They break key promises of encryption and open the doo.

In contrast the digital ads that interrupt online media are annoying. That is the intent. Advertising remains a huge growth business because if given the choice between paid content through subscriptions or a so-called free ride with ads, consumers overwhelmingly choose to watch ads. Statista, an online research firm notes that digital ad spending accounted for 51% of total spend in 2020. Growth is projected at 15.1% this year. Global digital ad spending reached $378 billion in 2020 and is expected to grow to $646 billion by 2024. Alphabet and Facebook are set to benefit disproportionately. Google Search, YouTube, Gmail, Facebook, WhatsApp and Messenger are the most popular destinations on the internet. They are also walled gardens controlled completely by Alphabet and Facebook.

 

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