Communities of color pursuit to make impact at Latino Small Business Conference

Communities of color pursuit to make impact at Latino Small Business Conference

“It’s very difficult,” Berchar said. “In my case, I have to be with my family. It’s difficult to knock on the door, the door doesn’t open, and opening doesn’t solve the problem.”

Elie Berchal plans to open her own restaurant in northern Omaha. Berchal recognizes her business in her passion, but admits that her resources are limited.

Juan Sandval of the Nebraska Business Development Center outlines it: COVID-19 has had a significant impact on Hispanic business. Only 6.7% of companies report profitability and growth.

“A lot of the businesses don’t have the information and it has a wide impact. This was the idea of the conference – put the information out there, put the information in front of the people,” Sandoval said.

Not supporting these businesses could leave a huge gap. If these employers closed their doors at the end of the year, it could result in a loss of more than two million jobs.

“Let’s not look at Latino businesses alone. We have to look at them as part of the community, it’s impacting the downtown buildings, to have kids in school, it generates sales tax,” Sandoval said.

Berchal is grateful to have support on her side as a minority business owner.

“What they are talking about is real, educating, learning, advice, a mentor for me, it’s incredible, it’s of big help,” Berchal said.

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