Companies, employees begin to tighten their belts after the first increase in the Va minimum wage comes into force.

Companies, employees begin to tighten their belts after the first increase in the Va minimum wage comes into force.

The survey results have not been disclosed as the survey is still active. In fact, the Norfolk-based Retail Alliance says that most small businesses answering a survey they are running have said they will need to raise the price of goods and services because of the minimum wage increase. “It’s readjusting to this new normal,” Dominick Miserandino, a business analyst, said. “How do you readjust your business?”

Madsen said that means making tough decisions. “Not only are we bringing people up from $9.50 to $11; now they’re getting a lot closer to some of the people that have been here for years that are making, say, $11.50 or $12 an hour,” Madsen said. “If at the federal level they get their way and they raise the tipped wage, then we’re going to have a whole other conversation.”

“Once that happens,” Madsen explained, “we’re probably going to have to bump our prices up, so unfortunately, the customers are going to feel it.” Madsen is the owner of Windy City Pizza in Virginia Beach. He said his kitchen staff already make roughly $9.50, while his wait staff make the tipped hourly wage.

“Now that the minimum wage has gone up, restaurants are struggling with staffing, and I don’t think it’s going to help a lot.” Virginia’s minimum wage increase will continue to rise almost every year until it hits $15 in 2026. Madsen shares that concern.

“Some of the people I coach and advise are having trouble getting people at several wage levels,” Miserandino explained. “Some people with this pandemic are frustrated and tired and are not interested in taking certain positions anymore.” Miserandino said after minimum wage hikes, businesses have made adjustments to try to meet the new wage requirements. While the minimum wage increase may help, he added the question is not so much a financial one but a societal one.

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