Desert Financial Credit Union Appoints New Director of Retail to Lead “Phygital” Revolution

Desert Financial Credit Union Appoints New Director of Retail to Lead “Phygital” Revolution

“As technology continues to advance, our members expect a consistent experience across all channels and simple tools to make their lives easier,” Wallace says. “It’s critical we align to these expectations by executing on our ‘Call, Click or Come In’ and ‘Phygital’ strategies. In other words, how do we combine in-branch and digital services effectively so our awesome team can focus on building relationships and tackling more complex situations?”

Today, Desert Financial delivers a variety of innovative digital and contactless options alongside personalized services in locations across the Valley.

It’s a tall order, but Wallace is up to the challenge as the financial services industry evolves to keep up with the rapid pace of change. Wallace says Desert Financial’s robust corporate philanthropy also inspired her to migrate west to join the growing team. In 2020, the company gave back more than $3 million to support dozens of local nonprofits’ Covid-19 relief efforts.

“We’re thrilled Laura has joined our team at this exact moment, especially,” said Cathy Graham, executive vice president at Desert Financial. “She brings a wealth of experience across many lines of business but improving the member experience is her real passion.”

In her new role as Senior Vice President, Chief Retail Officer, Wallace will lead sales and services in Desert Financial’s retail branch network, now 47 strong with a new branch opening in Prescott Valley in September 2021.

Wallace’s mission includes aligning processes and technology to empower the delivery of consistent, superior member service.

Credit unions are different from traditional banks and are not-for-profit, member-owned cooperatives that invest in local communities and extend financial tools and education to the underserved.

Celebrating more than 80 years in years in Arizona, Desert Financial is the state’s largest local credit union with $7 billion in assets, 350,000+ members and 47 branches. Membership eligibility is open across Arizona with contactless solutions via eBranch, making it easy to call, click or come in. As a not-for-profit cooperative, Desert Financial takes pride in sharing success. In 2020, members received $14 million in dividends via the Member Giveback Bonus, and Desert Financial gave more than $5 million in COVID-19 relief plus donations, scholarships and random acts of kindness to our members, community and team. Learn more about the credit union difference at www.desertfinancial.com or follow us @desertfinancial.

About Desert Financial Credit Union

The credit union movement boasts a robust number of female executives, with 51% representation of CEOs in the industry, a decided contrast against traditional banks. Wallace describes her leadership style as approachable, supportive and collaborative. She actively invites ideas from all areas of the organization and embraces change, and feels right at home in Desert Financial’s open, supportive culture.

“I love the credit union movement as it really is about the membership — how to make their lives better through community involvement and giveback, better pricing, lower fees, financial guidance and education, etc.,” Wallace says.

The News Highlights

  • Desert Financial Credit Union Appoints New Director of Retail to Lead “Phygital” Revolution
  • Check the latest News news updates and information about business, finance and more.
Disclaimer: If you need to edit or update this news from compsmag then kindly contact us Learn more

For Latest News Follow us on Google News


Latest Headlines
  • Show all
  • Trending News
  • Popular By week
Carnival’s new ship is the first to cross from Port Canaveral
Carnival’s new ship is the first to cross from Port Canaveral
“Today was a truly emotional moment for our entire Mardi Gras team,” said Giuseppe Giusa, the ship’s captain. Mardi Gras was the fifth Carnival Cruise Line ...
Myanmar’s military leader says elections will be in 2 years
Myanmar’s military leader says elections will be in 2 years
The state of emergency was declared when troops moved against the elected government of Aung San Suu Kyi on Feb. 1, an action the generals said was permitted ...
Admissions at Ballad Health’s COVID-19 exceed 100 |  News
Admissions at Ballad Health’s COVID-19 exceed 100 | News
“Given the severe national shortage of nurses, and the resources required to care for patients with COVID-19, it is highly likely the public can expect ...
Proposal would ban mink farming to stem coronavirus mutation
Carnival Cruise’s newest ship launches from the port of Florida
According to Carnival, this also marks the first time a cruise ship has set sail from Port Canaveral with guests since the pandemic first the industry to halt ...
Anger rises when Biden and Congress allow the eviction ban to expire
Anger rises when Biden and Congress allow the eviction ban to expire
“We cannot in good faith blame the Republican Party when House Democrats have a majority,” the progressive congresswoman said on CNN’s “State of the Union.” ...
Change in state public health order affecting some, no change for others
Change in state public health order affecting some, no change for others
“It’s always in the back of our head: ‘are they going to shut us down again, can we weather that storm if it does,’” Chocolate Lab Denver owner Phil Simonson ...
Agency employees approve restoration plan for forest and pastures
Agency employees approve restoration plan for forest and pastures
The approval enables Forest Service officials to implement various projects, include ones to plant riparian vegetation, relocate or close certain roads and ...
Secretary of State warns of misleading business direct mail
Hungary: health workers protest for higher wages
The Hungarian Chamber of Health Care Professionals, which called for the demonstration, said the government had not consulted with them before passing an ...
MLB vets immerse themselves in Jewish heritage, build Israel’s baseball
MLB vets immerse themselves in Jewish heritage, build Israel’s baseball
The small nation of 8 million has boosted its baseball profile because of Peter Kurz, a native New Yorker who has lived in the U.S. and Israel since the ...
Ransomware attack before holiday leaves companies scrambling
Senator Johnson would support the mandate of vaccines for ‘incredibly deadly’ viruses, not COVID-19
New cases, hospitalizations, and deaths from the disease declined with the rollout of the vaccines earlier this year, but the disease is facing a resurgence in ...
Show next
Compsmag - Latest News from tech, business and health
Logo