Downtown Modesto gift card program equals money spent to help relaunch business

Downtown Modesto gift card program equals money spent to help relaunch business

The original program first launched last year and was funded by donors.  “People got such a good deal. You know for $100, you’re only paying $50,” Lopes said. “For the service staff, it’s been really lucrative. Their tips and gratuities have been a lot larger.”  Modesto City Council recently approved $650,000 to continue the program after initial funds had run out. 

Stanislaus County teens see chance to return to their lives as vaccine eligibility opens up “It’s really been beneficial. It’s brought in revenue, revenue into the restaurant,” said Owner Thomas Lopes. “It’s also taking people that maybe haven’t been here or somewhere in the downtown area and brought them down here.”

The Downtown Modesto Partnership created the Relief Across Downtown program, or RAD Card program. It’s a digital gift card that is bought online and matches your money dollar-for-dollar to be spent at the restaurants, retailers and salons downtown.  He adds that Paycheck Protection Program loans and grants kept the doors open, but he credits Modesto’s Relief Across Downtown Card program for bringing people back. 

He says it’s important the city continues to focus on maintaining a robust downtown.  “The diversity of the different restaurants, and the culture and the people downtown is really the heart of I think any city,” Lopes said.  Lopes is one of many downtown business owners who advocated for bringing the RAD Card program back to help small businesses recover going forward.

Resilience Restaurant Relief funds to help business owners, employees “I think it’s amazing. This is a really big deal,” Lopes said.

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