Before we dive into those, take note that other retailers, including Walmart and Target, have announced competing sales. Although those stores aren’t likely to rival Amazon when it comes to Amazon gear (Echo devices, Fire TV streamers and the like), you should definitely plan to see what they’re offering. Best Buy, for example, often serves up some Black Friday-caliber TV deals.
This story is part of Amazon Prime Day 2021, CNET’s guide on everything you need to know and how to make sure you get the best deal.
Amazon Prime Day officially runs from June 21 through June 22 this year, rather than its usual July time slot. Despite that official start date being a week away, Amazon has already kickstarted the sale with some new deals that hit this morning, including some of the best prices we’ve seen on some of Amazon’s more exotic products (along with a few favorites): Based on our research, the Echo Auto, Echo Frames (2nd-gen), Echo Buds (2nd-gen) and Luna Controller are all hitting (or returning to) their lowest prices ever. Note that you’ll need to be a Prime member to take advantage of most of these deals.
Read more: Kohl’s gets in on Prime Day action with Wow Deals event on June 21-22
That said, this is definitely the time to watch for added Amazon incentives:
Right now, for example, an Amazon Prime member can get six free months of Amazon Music Unlimited with the purchase of select Echo devices. However, those devices are barely discounted at the moment. Wait for June 21 and you’ll likely see much lower prices on the Amazon device of your choice — and the freebie offer is good through June 22, so you won’t miss out.
Don’t need another Echo? No problem: Amazon is offering four free months of Amazon Music Unlimited to new subscribers — no purchase necessary. (Note that you’ll get billed at the regular rate after that, unless you cancel.)
Amazon game-streaming platform Twitch is offering huge discounts on merch and subscriptions for the next couple of weeks.
Looking for more? Check our guide on how to win at Prime Day to prepare for all the ways to save. (Hint: if you don’t already have it, it’s time to sign up for Prime membership.) One of the latest: a $10 Prime Day credit for spending $10 right now on small business products. And make sure to check out Amazon’s own Prime Day page for updates.
Watch this: Amazon Prime Day: Watch before you shop
EARLY PRIME DAY DEALS AVAILABLE RIGHT NOW
Echo Buds 2021: Starting at $80 (lowest price ever)
Amazon’s second-generation true-wireless earbuds are just a couple of months old, and now they’re marked down to their lowest price to date: $80 for the standard model, or $100 for the step-up version with the wireless charging case. Either one is a $40 discount off the earlier price. Read our Echo Buds 2 review.
Amazon just released an updated 2021 version of its smallest Echo smart display with an improved camera — but that one will run you $85 right now (no telling if it will or won’t get discounted between now and the end of Prime Day proper). In the meantime, the older model is available for just $45, returning to its lowest price ever. Read our review of the Echo Show 5.
$45 AT AMAZON
Luna cloud gaming controller: Starting at $49 (lowest price ever)
Save $21 Lori Grunin/CNET
Along with Xbox Cloud and Google Stadia, Amazon’s Luna is one of a high-powered trio trying to make cloud-based gaming more mainstream. In the case of Luna — which is still in beta — you can fire up streamable sessions in browsers or dedicated apps on everything from PCs and Macs to iPhones and Android devices, as well as Amazon’s Fire TV Stick 4K. Of course, you’ll need to pay a monthly fee of $6 to $15, but you’ll be able to game anywhere you have a superfast internet connection.
For this early Prime Day sale, the controller hits its lowest price to date, while the Luna phone clip bundle ($82) and Fire TV Stick 4K bundle ($74) also get nice price cuts. Read our Luna Controller hands-on. $49 AT AMAZON
Amazon Halo: $70
The News Highlights
- Early Prime Day offers include $80 Echo Buds, $45 Echo Show 5, and more
- Check the latest Rumors updates and news.
For Latest News Follow us on Google News
- Show all
- Trending News
- Popular By week