“We have been able to improve conversion rates upto 50 per cent, reduce RTOs (return to origin) by upto 40 per cent across the spectrum of merchants, across categories,” said Chirag Taneja, Co-founder and CEO, GoKwik.
E-commerce enablement stage GoKwik on Wednesday said it has raised $35 million led by Think Investments and RTP Global, and will involve the funds to work on tech solutions for huge marketplaces. The Series B round likewise saw participation from existing investors Sequoia Capital India and Matrix Partners India. The new financing follows GoKwik’s $15 million Series A round in November last year, bringing total funding in the last 12 months to more than $55 million, said the platform.
“As we expand our network of merchants, we will keep bringing in upgraded solutions to help them realise incremental GMV,” he added.
GoKwik said it has delivered GMV realisations in excess of $1 billion for its merchants, serving more than 80 million customers on its network of brands.
It claimed to have achieved over 3,500 per cent in revenue, and growing its team by 80 per cent (on-quarter), fully remotely.
GoKwik is now building an enablement stack to nurture the e-commerce sector that is flourishing with new-age D2C brands, social commerce platforms and marketplaces.
The company said it will use the funds to hire new talent extensively across the tech, product, and data science teams.
“Low conversion rate is a key pain point for most e-commerce merchants, and GoKwik’s product offerings precisely solve that problem,” said Shashin Shah, Managing Partner, Think Investments.
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