According to a recent tweet by Elon Musk, it seems that X.Com is now targeting Twitter.com. After teasing a logo change for Twitter’s bluebird symbol, Musk announced his new focus on Twitter in his latest tweet. He also mentioned that the interim X logo will be released later today.
This move doesn’t come as a surprise considering Musk’s affinity for the letter “X.” Last October, he tweeted about buying Twitter to create “X, the app of everything.” Musk has a history with the letter ‘X,’ starting with SpaceX, his rocket company. In 1999, he founded X.com, which eventually became PayPal.
However, this change hasn’t been well-received on Twitter itself. Many users criticized the decision, stating that it would confuse and alienate a large portion of the platform’s audience. Allen Adamson, co-founder of marketing consultancy Metaforce, believes that this change marks the end of an iconic brand and business.
Musk has been making several major changes to Twitter recently, leading to a decline in its user base and advertiser confidence. His imposition of new plaza curfews drew strong criticism and could potentially scare off more advertisers. To cut costs and avoid bankruptcy, Musk also laid off three-quarters of Twitter’s workforce.
Attracting advertisers is crucial for both Musk and Twitter as they aim to regain lost ground. Advertisers had initially fled from the platform due to concerns over harmful content and offensive behavior. While Musk claimed in April that advertisers were returning without providing details, these changes may have further impacted their trust in the platform.
Furthermore, Meta’s new app Threads has emerged as competition for Twitter. Launched earlier this month as a text-based version of Instagram, Threads offers real-time updates and public conversations. Within five days of its launch, Threads attracted 100 million users – indicating dissatisfaction among some users with Twitter.
It remains to be seen how this logo change will impact Twitter’s future. Musk’s decision comes at a time when the platform is already facing challenges, including competition from alternative apps and advertiser concerns. Whether this move will revitalize Twitter or further exacerbate its troubles is yet to be determined.
Source: (Hindustan Times)(https://tech.hindustantimes.com/amp/tech/news/elon-musk-says-x-com-now-points-to-twittercom-71690135230296.html)