Adrenna Alkhas hopes to help businesses tell their stories through her new public relations firm, but the Turlock resident’s own story is worth sharing, too. History of business: Now the owner of PR by DRE, Alkhas has worn many hats throughout her career — mother, author, professor and marketer, to name a few. She started out as assistant marketing manager at Vintage Faire Mall in 2005 before being named Stanislaus County Fair’s marketing and communications director in 2009, serving as the head of all things media for the annual event for over a decade.
Specialty: Brand building through storytelling Contact information: firstname.lastname@example.org
Helping businesses make themselves known after a year of pandemic closures is more important now than ever, Alkhas said. “It’s about telling your story and every business has a story. It’s not just about selling a product and numbers, it’s about people in the community. There’s always something that the community can gravitate to and that the media can write a story about,” Alkhas said. “If you have a good PR person who knows the different media people and how to pitch stories to them, it’s a win-win.” As she mentioned, Alkhas loves telling stories and decided to overcome her layoff from the fair by turning that passion into PR by DRE. By utilizing her connections created over years of working in media relations, Alkhas helps businesses with whatever they need when it comes to sharing their story with the community, whether it be writing press releases, crisis communication or helping to promote stories to different news sources.
“I just loved the fair. I immersed myself in it and thrived because I loved telling the fair’s story through different marketing campaigns,” Alkhas said. “It’s been a tough situation, but I took the time to refocus and pick something else that I love doing.” Like many during the pandemic, Alkhas’ job — and the fair as a whole — was impacted by COVID-19 and she was laid off last year. The fair was cancelled in 2020, but will return this year in a spaced out, less crowded format.
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