From Victory to the West: Auburn Man Launches Design and Marketing News | The business

From Victory to the West: Auburn Man Launches Design and Marketing  News |  The business

“There are a lot of times people don’t give enough respect to local stuff,” he said. With more than 6,000 projects in his graphic design portfolio, Onori filed his DBA for Digital West in May. It’s a one-man show, and its owner and creative director wants it to stay that way for awhile. That’s because Onori wants to be available 24/7, he said, to meet any and all needs of his clients. He currently has about a dozen, and most importantly to him, they’re all local.  For more information on Digital West Marketing, visit digitalwestmarketing.com.

A 2005 graduate of Auburn High School, Onori went on to earn degrees at Cayuga Community College and Canisius College. His graphic design career began at FASTSIGNS in Syracuse, and then A&M Graphics in Auburn. As he began looking to launch his own business, he participated in the 2018 Cayuga News Pitch Competition organized by the Auburn chapter of SCORE, the Cayuga Economic Development Agency and the Onondaga Small News Development Center. Onori’s pitch for the business that would become Digital West took first place, and a $1,000 prize. “A lot of small businesses don’t understand their target audience and market in areas that aren’t returning any business to them,” he said. “If you buy an ad in a phone book, you’re probably not advertising where your customers are looking, so you’re kind of spinning your wheels. A lot of people want lawn signs, but the business they want to attract isn’t called to action from that.”

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Onori launched Digital West because he believes many small, local businesses could market themselves more efficiently, he said.

Get the latest local business news delivered FREE to your inbox weekly. Lake Life Editor David Wilcox can be reached at (315) 282-2245 or david.wilcox@lee.net. Follow him on Twitter @drwilcox.

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