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Google completes the acquisition of Fitbit

Google completes the acquisition of Fitbit

News Highlights: Google completes the acquisition of Fitbit

Fitbit Charge 2 heart rate and fitness bracelet.

Source: Amazon

Google, owned by Alphabet, announced on Thursday that it has finally completed the acquisition of Fitbit, which was first announced in November 2019.

The deal was subject to months of investigation into whether it could further bolster Google’s market position in the online ad business if it uses Fitbit data to personalize ads. But while Google said the deal was closed, Reuters said the U.S. Department of Justice investigation into the merger is still ongoing. Enforcement agencies typically have strict time windows to block mergers before they are completed, but can still take enforcement action at any time.

A DOJ spokesperson was not immediately available to comment.

Fitbit can help strengthen Google’s presence in the wearable market. While Google doesn’t build its own smartwatches or fitness trackers, it provides the software used by other companies to build smartwatches. But they have not provided that much in depth information …

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