Gold Demand Drops as Virus Shrinks Big Fat Indian Marriages

Gold Demand Drops as Virus Shrinks Big Fat Indian Marriages

“At the retail level, we are seeing lower footfalls because people are a little worried,” said Ashish Pethe, chairman of the All India Gem and Jewellery Domestic Council. Demand will slow in the quarter through March, but jewelers are “cautiously optimistic” because the current virus wave seems relatively mild, he said.

Gold demand in the second-greatest purchaser is enduring one more shot as a resurgence in virus cases is downsizing the size of traditionally huge Indian weddings. Marriages are a vital source of gold demand in India and cases are spiking similarly as the nation continues a bustling wedding season that starts from the final part of January and goes through April or May. From under 10,000 new every day infections through a large portion of last month, India detailed in excess of 200,000 new cases on Thursday. That is prompting expanding limitations on portability and the size of huge gatherings as local governments hurry to contain infections.

The expected drop in consumption comes after sales rebounded in the second half of 2021, potentially boosting imports to a six-year high following the easing of pandemic-related curbs. Demand was hammered for almost two years before that as the coronavirus led to the postponement of many weddings.

Still, sales may not suffer as much in the latest wave as states are trying to avoid complete lockdowns and shops can still operate, said Kumar Jain, owner of the U.T. Zaveri store in Mumbai’s biggest bullion market. People are still pushing ahead with their weddings and some of them are even moving their celebrations to states that have fewer restrictions, he said.

Gold sales in the March quarter in 2021 rose 37% to 140 tons from the year-earlier period, according to data from the World Gold Council, which is yet to release numbers for 2021. Full-year demand is estimated to surge as pent-up sales spill over from 2020, but consumption will normalize to average about 750 tons in 2022, Pethe said, without providing estimates for 2021.

“Maybe around March things would improve and the wedding season in April and May will see an uptick,” Pethe said, adding the second quarter would potentially make up for the slack in the first few months.

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