Google will follow Apple’s lead and manufacture chips in-house

Google will follow Apple's lead and manufacture chips in-house

The resulting supply shortage has hammered many industries, automakers in particular. Volkswagen, General Motors, Toyota, and Nissan are among those that have halted or slashed production. Over in the world of consumer electronics, Apple had to stagger its release of iPhones, and Microsoft and Sony haven’t been able to churn out enough Xbox and PlayStation consoles to meet demand. Apple’s decision to sever a 15-year relationship with Intel to begin fashioning in-house chips now appears rather prescient, allowing the company to dodge further delays. But semiconductor production is also an extraordinarily pricey undertaking that only the richest of companies can dream of:

Subscribe to The Daily Upside email for more concise and informative business and economic news. It’s absolutely free, and you’ll learn something new every day. Some people prefer to let the chips fall where they may. Google is no longer included in this. Following in the footsteps of rival Silicon Valley business Apple, the company intends to deploy its own in-house CPU processors in its range of laptops and tablets by 2023. The continuous scarcity of computer chips, also known as semiconductors, began last year when global shutdowns produced a drought in the manufacture of the materials needed in chips, just as chip-needy electronic devices were flying off the shelves and consumers were confined to their living rooms.

Designing a cutting-edge chip costs about $500 million, according to Bain & Co. partner Peter Hanbury. The list of companies currently willing to take on that level of expense is in the single digits: Google, Amazon, Facebook, Microsoft, Tesla, Baidu, and Alibaba are working on in-house chips, and they’ll each likely need to battle established giants Intel, Nvidia, and Qualcomm for production capacity. Selling Point: Google will need to produce plenty of its own supply to keep up; Chromebook sales are expected to grow 34% this year to 43 million units.

Mine Your Own Business: Earlier this week, Russian gold miner Polymetal said its industry is likely to be squeezed by the chip shortage, with capital spending rising 25% this year due to the rising costs of procuring equipment — like trucks, loaders, and drill rigs — that all need chips. The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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