Google’s adtech deal to face formal EU investigation by year-end News

Google’s adtech deal to face formal EU investigation by year-end News

About 16% of revenue came from its display or network business, in which other media companies use Google technology to sell ads on their website and apps. Google made $147 billion in revenue from online ads last year, more than any other company in the world. Ads on its properties, including search, YouTube and Gmail, accounted for the bulk of sales and profits. Both units are under fire. The U.S. Justice Department, joined by some states, sued Google last year for abusing its dominance in search ads. A group of states led by Texas in a later lawsuit focused on anti-competitive behavior on the network side of the house.

Ticker Security Last Change Change % GOOGL ALPHABET, INC. 2,402.22 -32.65 -1.34% An EU probe would focus on Google’s position vis-a-vis advertisers, publishers, intermediaries and rivals, one of the people said, indicating deeper scrutiny than the French antitrust agency’s case concluded last week.

ALPHABET WAYMO RAISES $2.5B IN FRESH CAPITAL It would mark a new front by the EU competition enforcer against Google. It has in the last decade fined the company more than 8 billion euros ($9.8 billion) for blocking rivals in online shopping, Android smartphones and online advertising.

A new EU inquiry could end up targeting all of Google’s ad empire. Market researcher eMarketer expects Google to control 27% of global online ad spending this year, including 57% for search ads and 10% of display. While the numbers may not look monopolistic at first blush, advertisers and rivals contend that Google’s various software play a role in so many facets of the market that the company is impossible to avoid. The European Commission declined to comment. Google did not immediately respond to a request for comment.

GOOGLE SHOULD BE TREATED AS UTILITY, OHIO ARGUES IN NEW LAWSUIT France last week settled with Google for $268 million and various commitments over similar allegations related to the network business, and the unit also must work closely with Britain’s competition regulator on upcoming software changes as part of a settlement reached days later.

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