Google’s New Near Me Function Tells You Which Local Retailers Offer The Thing In Your Photo

Google's New Near Me Function Tells You Which Local Retailers Offer The Thing In Your Photo

Senior Vice President Prabhakar Raghavan, the man at the helm of Google Search, Google Assistant, Geo, Ads, Commerce and Payments products, gushed about Multisearch Near Me during the Google I/O keynote. To help viewers understand how Multisearch Near Me works, Raghavan used food as a use case. “With this new capability, I can quickly identify that it’s Japchae, a Korean dish,” he said. Raghavan added that Multisearch Near Me will then show him results of which local restaurants serve Japchae so he can finally enjoy it for himself. Yum!

Have you ever wanted to buy something you saw on the internet but had no idea what it was called? As a result, you were unable to communicate your requirements to Google. Wow, wow! Users may run a snapshot through Google’s new Multisearch Near Me function and it will provide information on which local businesses offer the product displayed in the image. Google bragged that the neat new benefit, revealed during the search engine giant’s I/O event, will be applicable to fashion, home goods, food, and other items.

So what’s going on underneath the hood that Google can so intelligently provide results on local restaurants that serve Japchae? Well, the search engine can recognize the visual intricacies of the dish and cross-reference it with millions of images from reviews. In order to use MultiSearch Near Me, users can snap a photo with their camera or long-press an image they’ve discovered via Google Search, add the phrase “near me,” and voila, they’ll get results on local businesses that carry the object they desire. Multisearch Near Me will be available globally later this year in English, but Google promised that it will come to more languages in the future. Be sure to check out our live blog of Google’s I/O event so you can get the scoop on more eye-catching announcements from the search engine giant.

Kimberly Gedeon, holding a Master’s degree in International Journalism, launched her career as a journalist for MadameNoire’s business beat in 2013. She loved translating stuffy stories about the economy, personal finance and investing into digestible, easy-to-understand, entertaining stories for young women of color. During her time on the business beat, she discovered her passion for tech as she dove into articles about tech entrepreneurship, the Consumer Electronics Show (CES) and the latest tablets. After eight years of freelancing, dabbling in a myriad of beats, she’s finally found a home at Laptop Mag that accepts her as the crypto-addicted, virtual reality-loving, investing-focused, tech-fascinated nerd she is. Woot!

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