The company’s years-in-the-making Tensor chip replaced last year’s midrange processor. The generic, tried-and-true hardware design was discarded. A statement gadget arrived, complete with a characteristic camera bar that ran the length of the chassis. Andrew Hoyle of CNET described the higher-end Pixel 6 Pro as a real iPhone contender in his review. (Read our full Pixel 6 and Pixel 6 Pro reviews.)
With its flagship Pixel 6 series, Google chose a risky new strategy that appears to have worked off, garnering the firm critical acclaim and economic success, at least for the tiny number of phones that were released. The Pixel 6 series, aided by its fresh design, ushered in a new era for Google’s sinking smartphone industry.
For the Pixel 7 (if that’s what Google decides to name it), the search giant will likely take a similar approach, drawing on its years-in-the-making Tensor chip to enhance the device’s machine-learning features. To be clear, it’s still early days — and there are few credible rumors to lean on to help us get a better sense of Google’s upcoming flagship.
(There has been a recent leak of a Pixel smartwatch, however.) But that won’t stop me from trying to piece together what might be in store in our smartphone-centric futures. I’d suggest bookmarking this page since this (currently short) list will grow: It’ll be updated as and when we hear of any credible rumors.
Processor: Pixel 7 may run on second-gen Tensor chip
Not a massive surprise, Google is apparently in the process of developing a next-gen Tensor chip for the upcoming Pixel handset. This wouldn’t come as much of a surprise to Pixel watchers considering Google endeavored to develop an in-house chipset in the first place — a project that is typically complex and costly. This detail was first discovered when an internal Google developer board called Cloudripper was added to apps on the Pixel 6,
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