Given Wear OS’ and Google’s hardware histories, I believe it’s a stretch. Why do I believe this? Let’s look at some of the reasons.
Once again, the cat is out of the bag. After a few years of silence, speculations of Google working on its own Pixel-branded wristwatch have surfaced again. We only have a few clues about the suspected new device, but it’s already being dubbed a “Apple Watch” competitor by some.
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Apart from this silly name, we know that it’ll have a round dial. Plus, it’ll offer basic fitness tracking capabilities like heart rate monitoring, step count, and calorie count.
To be clear, this won’t be built on Fitbit’s platform (acquired by Google for $2.1 billion in 2019), but will have some integration to the fitness company’s features through a product called ‘Nightlight.’
Later, The Verge reported that this new watch might cost more than current FitBit models and will directly compete with the Apple Watch.
What will it need to do to lure consumers?
Industry figures suggest that Apple holds a giant lead over others in the global smartphone market. The company has beaten out the competition repeatedly over the last several years, with improving health and fitness features in its wearable.
Google’s rumored watch with ‘basic fitness features’ doesn’t strike a lot of confidence when going up against Apple Watch. Heck, I’m using the $46 Mi Band 6, and even it has basic fitness features which are sufficient for many users.
Apple already offers more than 16 workout types, so Google’s new watch should better offer more with more accurate tracking and measures that could help me become healthier. serves up guided workouts with Apple Watch integration. Google-owned Fitbit also has a premium plan with measures like stress level breakdown, sleep score breakdown, blood glucose trends, and wellness reports. But we don’t know if Google’s watch will offer this.
Apart from fitness, Apple also offers health measurements such as blood oxygen, ECG, menstruation cycle tracking, and noise level detection. There are also apps There are also apps to improve your breathing and handwashing habits, which some might find silly. If rumors are correct, the next-gen Apple Watch might come with a temperature sensor. That could be yet another thing Google might have to copy to compete. As there have been seven iterations of the product, there’s a healthy ecosystem of apps and accessories available for WatchOS and the Apple Watch. That makes the latter an easier option for those who want to customize their wearable, and live with it for years.
Notably, Apple also offers music streaming straight from the watch and LTE models for folks who need to make calls on the go. Hopefully, Google also apes these features in its rumored offering.
The News Highlights
- Here is the design of a Pixel wristwatch to compete with the Apple Watch
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