Hoosiers raise millions of dollars for mental health through the “Kicking the Stigma” campaign

Hoosiers raise millions of dollars for mental health through the “Kicking the Stigma” campaign

RELATED: Colts owners “Kicking the Stigma” of mental health illness “But whatever we receive is going to be phenomenal,” said Beatrice Beverly, president of the NAMI Greater Indy’s board of directors. “We have four programs we’ve been implementing throughout COVID that are targeting the Black and brown communities. “One of them is called the ‘mental health hour.’ Where it’s residents coming together and having support from a mental health perspective, but it’s in their neighborhood and led by their neighborhood,” said Beverly. “Another one is our youth and caregiver mental health support groups. Where parents come together, and youth come together over a four-week window. We have the NAMI basics class, which is also tailored for people of color and then friends and family.”

In a week, Hoosiers helped raise over $4 million for four organization in Indiana who are focused on mental health: Mental Health America Indiana (MAHI), the National Alliance on Mental Illness of Greater Indianapolis (NAMI), Bring Change to Mind and Project Healthy Minds.   With the pandemic, there’s been a 93% increase in anxiety screens alone. The increased demand the pandemic has placed on mental health services is one of the reasons the Irsay family and the Colts came together for a fundraising campaign called “Kicking The Stigma.” 

NAMI and MAHI both told 13News they don’t know how much of the money they will each receive.   That was probably even a low estimate, because of the stigma that prevents so many from accessing the help they need.  

“We received about $310,000 from the Irsay family and the Colts,” about a month ago, said Kelby Gaw, communications and marketing director for Mental Health America Indiana.  RELATED: Darius Leonard: ‘It’s OK to not be OK’ Like NAMI, Mental Health America Indiana will also be receiving funds. Both organizations received a substantial amount of money about a month ago.  

She said she’s seen the programs work and is “excited about those dollars so we can implement even more programs.”  She said that, as a parent, she has firsthand knowledge how critical these services are “there weren’t specific programs that were in place for people of color that were culturally comprehensive and aware of the barriers and the stigmas and where they came from.”

The News Highlights

  • Hoosiers raise millions of dollars for mental health through the “Kicking the Stigma” campaign
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