To learn more about imre or to consider joining the team, please visit: www.imre.com/careers. The agency maintains offices in New York, Los Angeles, Baltimore and Philadelphia. imre is an LGBTQ-founded and NGLCC-certified diverse supplier. SOURCE imre
“So much has changed in healthcare and pharmaceutical marketing, including channels for patients and physicians, over the past decade,” said Mercalde. “I’ve always been motivated by the crucial role that medical and healthcare strategy plays in the marketing mix and I’m so excited to show the types of tangible results imre offers our client partners.” Mercalde’s passion for healthcare stems from childhood experiences, growing up in Zambia. She witnessed her parents on the frontlines of the HIV/AIDs epidemic, as importers of pharmaceutical generics to the country, which Mercalde cites as majorly influential in pursuing a Doctor of Pharmacy degree.
Imre works with many of the world’s leading and high growth brands. Driven by innovation, the agency’s integrated suite of marketing and communications services include Brand Strategy, Creative, Digital Marketing, Social Media, Public Relations and Media, Data & Analytics. Through its orchestrated ideas model, imre partners with a diversified and growing portfolio of brands inside and outside of life sciences, some of whom include Airstream, Alexion Pharmaceuticals, AstraZeneca, BioCryst, John Deere, GSK, Pfizer, and Infiniti, among others. At imre, Mercalde will be responsible for growing the Medical Affairs practice including further shaping the regulatory affairs process across client teams; providing internal and client-facing counsel on medical related strategy; as well as medical storytelling and development of effective scientific and educational content for DTC and HCP marketing, among other duties.
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