In Europe, Google’s search engine dominance on Android smartphones is dwindling

In Europe, Google’s search engine dominance on Android smartphones is dwindling

This move by the world’s most popular Internet search engine is a rule that blocks in 27 countries may be introduced to Google, Amazon, Apple and Facebook next year to ensure equal competitive conditions for competitors. It happens when you are considering.

Brussels (Reuters)-Google succumbs to pressure from rivals, competes for free to become the default search engine for European Android devices, and expands its pledge to EU anti-trust regulators two years ago.

Google’s Android mobile operating system runs on about four-fifths of smartphones worldwide. In 2019, a major US tech company said competitors would have to pay at auction to appear on the selection screen for new European Android devices where users would choose their favorite search engine.

Google’s change of mind was imposed by the European Commission, the EU’s antitrust authority, in 2018 for improper use of Android to strengthen its search engine advantage of € 4.24 billion (5.16 billion). Followed by a fine of dollars).

“We are currently making some final changes to the selection screen, including free participation of qualified search providers, and we plan to increase the number of search providers displayed on the screen,” said Google’s director. Oliver Bethell wrote in a blog post on Tuesday.

The change will take effect in September, the blog added.

The Commission said it had discussed the possibility of change with Google after many rivals had expressed concern, adding that what was announced was a positive development.

Google said five of the most popular and qualified search engines in the EU, including Google, would randomly appear at the top of the screen, with up to seven at the bottom, according to StatCounter.

Previously, only four competitors selected at individual auctions in EU countries could be displayed on the Android screen. But rival search engine DuckDuckGo, who has long complained about the auction process, said Google should go further.

“Google is doing what it should have done three years ago, which is a free search settings menu on Android in the EU,” tweeted CEO Gabriel Weinberg. “However, we need to make it always accessible on all platforms, such as Chrome on the desktop, which means in all countries, not just factory resets.”

Search engine Ecosia, which complained with four other companies in its first proposal to Google’s committee last year, welcomed the change. “This gives us something similar to the fair competitive conditions of the market,” said Christian Kroll, CEO of the company, in a statement.

“Search providers have the opportunity to compete more equitably in the Android market based on product appeal, rather than being locked out by monopoly behavior.”

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