In iOS and iPadOS, how do you set up App Tracking Transparency?

In iOS and iPadOS, how do you set up App Tracking Transparency?

Apple’s introduction of App Tracking Transparency in iOS 14.5 and iPadOS 14.5 has been a major step for its users, enabling iPhone and iPad users to significantly reduce how much of their personal data is tracked by other companies for marketing purposes.

If you have accidentally allowed apps to keep tracking you on your iPhone, you may want to change that. Here’s how to manage your device’s App Tracking Transparency settings.

While everyone will be very familiar with the pop-up repeatedly appearing and offering users to disable tracking, not everyone may have tapped their intended option at first.

Watch the Latest from AppleInsider TV

This is not a problem. Apple includes ways to change your mind after that notification disappears from your screen.

What is App Tracking Transparency?
In short, App Tracking Transparency is an initiative by Apple to clamp down on how much data third-party companies can acquire on a user.

When a person uses an app, the developers can include various trackers within it, that can be used to identify a user’s device, and therefore a particular user. This data can be collected and traded with other companies, including data brokers, to build profiles on users.

As more data is collected and shared, a bigger profile about the user can be constructed. These profiles can be used for a variety of purposes, but the main one is advertising.

By tracking a user’s online or in-app actions, they could be served personalized advertising, which can be very lucrative to the app developer or website. It can also be extremely annoying to users, as the personalized marketing can follow them between apps. They may see the same sort of products or services advertised to them in different apps or websites, which may not be what a user particularly wants to see all the time.

You’ve almost certainly seen this notification on your iPhone or iPad.
You’ve almost certainly seen this notification on your iPhone or iPad.
With the ATT changes, Apple provided users with a way to stop it from happening on a per-app basis. It does so by preventing apps from being able to access the Identifier for Advertisers (IDFA), an identifier used to refer to a specific device, namely your iPhone or iPad. As developers must adhere to using the IDFA for tracking and are not allowed to use alternative tracking methods or else be kicked from the App Store, the system in theory cuts down the amount of tracking taking place.

Since its rollout, ATT is seeing high adoption rates, reported on July 13 to be at around 80% of users opting to block tracking in apps, while roughly 20% kept them. The feature is also affecting advertisers themselves, with revenue down 15% to 20% on average for iOS-derived advertising. It’s so effective, some advertisers are opting to increase their marketing budgets for Android-based ads than for iOS.

Initial choice
It is almost certain that you will have seen the pop-up for ATT when you opened up apps since the rollout of iOS 14.5. The notification, which surfaced for practically ever app since then, offers users a simple choice. “Allow App to track your activity across other companies’ apps and websites?” the notification asks. “Your data will be used to deliver personalized ads to you.”

The notification gives just two choices, to “Allow” the tracking to continue, or to “Ask App Not to Track.” The latter option disables access to the IDFA for that particular app. Changing your mind
While that choice is relatively simple, not all users will have necessarily tapped their preferred option. Though you won’t see the same notification again for that particular app, you can change what you selected to enable or disable tracking.

The News Highlights

  • In iOS and iPadOS, how do you set up App Tracking Transparency?
  • Check the latest update on Security news
  • .

Disclaimer: If you need to edit or update this news from compsmag then kindly contact us Learn more

For Latest News Follow us on Google News


Latest Headlines
  • Show all
  • Trending News
  • Popular By week
Proposal would ban mink farming to stem coronavirus mutation
AstraZeneca to seek US approval for COVID vaccine in 2nd semester
AstraZeneca has promoted its relatively cheap, easy-to-handle shot as a “vaccine for the world” and has already received authorization from more than 170 ...
LAUSD to require COVID-19 testing regardless of vaccination status
LAUSD to require COVID-19 testing regardless of vaccination status
Close Modal The district rolled out an ambitious campaign in May to vaccinate 12- to 15-year-old students before the start of the summer, with schools that ...
WARNING: Investigators get into a mother’s encrypted phone, revealing text messages and video – WAVY.com
WARNING: Investigators get into a mother’s encrypted phone, revealing text messages and video – WAVY.com
This comes after detectives gained access to previously deleted cell phone messages, and filed charges of child endangerment and tampering with evidence. ...
Tunisia’s leader wants corrupt tycoons to finance poor regions
Tunisia’s leader wants corrupt tycoons to finance poor regions
Saied met Wednesday night with the head of the Tunisian employers organization, Samir Majoul, and proposed an unusual deal to some 460 leading business ...
Liberty company owner says, man, Salvador Perez-Merino, broke restaurant windows after eviction and layoff
Liberty company owner says, man, Salvador Perez-Merino, broke restaurant windows after eviction and layoff
Police said after Perez-Marino was arrested, he attempted to get out of his handcuffs and cursed at the officer. As police were leaving, Perez-Merino arrived ...
How about 'Monkey Business' in Clinton?
Court of Appeal: Arbitration Will Not Protect Trump from Lawsuits
Lawyers for the plaintiffs argued that the Trumps misled them to believe they were endorsing the company based on an independent assessment of the company ...
Sensata Technologies Reports First Quarter 2021 Financial Results
Arizona Department of Health Services Director to Depart
Her last day will be Aug. 27, making her the department’s longest serving director, according to Ducey. She assumed the role in May 2015 after working in ...
In the most recent leak, another Motorola Edge 20 ‘Fusion’ tier was revealed
In the most recent leak, another Motorola Edge 20 ‘Fusion’ tier was revealed
Another Motorola Edge 20 ‘Fusion’ tier revealed in latest leak In addition to the previously leaked Edge 20 lineup, which included three variants: the Edge ...
Why do companies use so much jargon
Why do companies use so much jargon
The third reason why managers use jargon is to establish their credentials. What makes one person fit to manage another? It is hard to identify any obvious ...
California virus rules ease as vaccine eligibility loosens
Key official blames Nevada’s return to unvaccinated masks
He said he’s especially frustrated by those who argue the decision on whether to get vaccinated is a personal choice that should be left to an individual ...
Show next
Compsmag - Latest News from tech, business and health
Logo