In the wake of the COVID-19 pandemic, consumers are not rushing to buy as many iPhones, iPads, or other Apple products as they used to, but it appears the company’s services are doing well. According to Mashable, Apple announced in a profit call that its service category, including the App Store and Apple TV +, had a second-quarter sales record of $ 13.3 billion.
Apple performed strongly in the App Store (for both downloads and search ads), Apple Music, video and cloud services. App Store revenue also grew double-digit as people continue to make in-app purchases and sign up for subscriptions. Also, new services such as Apple TV +, Apple Arcade, Apple News + and Apple Card continue to attract new users, ultimately contributing to the overall growth of the category. Apple’s third-party subscription business also grew 30 percent year over year.
Amid current social distance practices, it was inevitable that iOS users would turn to things like Apple TV + or the App Store to pass the time. Services like FaceTime and Messages also set new records for the daily volume during the quarter. (ANI)