Kerala has been designated as India’s main tourist center

Kerala has been designated as India's main tourist center

Inaugurating the four-day event which will conclude on May 8, Khan, according to the release, said, ”A meaningful engagement among the Indian states is very important for sustainable and inclusive development of tourism. This is the right time to further strengthen the cooperation and coordination among the states in the tourism sector for the benefit of everyone.” He also said during the prolonged restriction on international flights due to the pandemic, Kerala benefited from domestic tourism and therefore, the southern state needs to retain its warm ties with other states for the travel industry to flourish further.

Governor Arif Mohammed Khan stated on Thursday that Kerala is perfectly equipped to become India’s top experiential tourism destination, but that this will require serious collaboration with other Indian states during the post-COVID recovery period. According to a press release from the Kerala Travel Mart Society, the Governor spoke during the launch of the 11th edition of the Kerala Travel Mart (KTM), the country’s largest tourist event.

He further said tourism, apart from being an economic activity, was a cultural experience also that transcends borders. Besides that, Kerala has ensured a healthy government-industry collaboration being conscious of the need for a robust partnership in reviving tourism, he said according to the release. ”In fact, the state has set a successful model on how a rewarding partnership between the administration and the travel and hospitality industry could lead to a win-win situation,” he said at the event which is set to host around 55,000 business meets on May 6, 7 and 8.

The Governor, according to the release, also hailed the government for preserving the state’s ”invaluable legacy of natural beauty” even while coming out with a set of new products and projects to meet the demands of a post-COVID world. He pointed out that the government has launched various initiatives like farm tourism, caravans, adventure packages and cultural destinations which bring together Kerala’s natural beauty, fascinating history and well-preserved heritage, the release said.

In this context, Khan highlighted the government’s recent efforts to boost the travel industry in lesser-tapped north Kerala such as Malabar River Cruise Project and the Beypore Water Fest, it said. The state is also ensuring that the Ayurveda-reliant institutions are run professionally, thus keeping up the reputation of Kerala as a wellness destination, he said, according to the release.

”Kerala is eminently qualified to become the premium experiential tourism hub of India,” the Governor added. Exhibitions on key tourism themes will be a major attraction of the mart being organised as a public-private partnership, the release said. It also said caravan and adventure tourism were some of the key attractions of KTM-2022, which will have delegates from 69 countries, besides buyers from 25 states within the country. On the last day — May 8 — of the event, the public will get access to the pavilions at Sagara and Samudrika convention centres in Willingdon Island for five hours from 1 pm, the release said.

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