Leaked documents from the Epic Games Store reveal money numbers and downloads for “free” games

Leaked documents from the Epic Games Store reveal money numbers and downloads for “free” games

This leaked document is the latest in the unfolding saga of the Epic vs. Apple lawsuit, which began May 3. For more details on what the two tech companies are fighting over, and how it’s likely to shake out, check out our updated explainer. Source www.gamespot.com

The numbers themselves give a rare look into the cost of “free” games. For example, according to the document, Epic paid Warner Bros. $1.5 million to offer the Batman Arkham series as a temporarily free game on the Epic Games Store. Most of the fees are in the hundreds of thousands of dollars, including hit indie games like Subnautica and Celeste, though Metro: 2033 Redux was apparently given for $0. — Simon Carless (@simoncarless) May 3, 2021

The document also shows the number of Epic accounts and the percentage of accounts that were new to Epic, as well as a column that calculates the amount of money Epic spent on each new user. That metric is abbreviated UA, for “User Acquisition.” The whole purpose of these free games was to drive new users to EGS so they can establish a foothold against Steam. While these UA numbers are quite high, the colossal amount of money that Fortnite has made over the past few years has allowed Epic to finance this expensive strategy. Want to know how much $ the devs of those ‘free’ Epic Games Store games got, & how many copies were grabbed? Here’s the first 9 months to September 2019. 👀 pic.twitter.com/5hkLb1VEjj

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