Lincoln opens a successful business after being fired due to a pandemic

Krispy Kreme shares slip on opening trade, reverse higher

“This was the cards we’ve been dealt well, let’s make something of it,” Jo said. The couple has four children. They came up with a plan and got busy. “This was definitely the push she needed,” Brian said.

She was the former operations analyst for a major insurance company until the pandemic. “Fear has always kept me at bay,” Jo said.

“Come August, I was one of the ones laid off from my job of 19 years,” Jo said. “I have always been a crafty person, a creative person. Finding one item that served one purpose at one time and transforming into something else,” Jo said.

Newman Creations opened in Oct. 2020 “I couldn’t deny that this timing was perfect even though it was pretty insane,” Jo said. “It was the perfect spot,” Brian said

Because other businesses had shut down, a space in the historic Creamery Building in Lincoln’s Haymarket was available. What they found was opportunity.

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