One of the cupcake bouquets from JoyJoy Sweets Cupcakes in Lovettsville. “I spent many hours to get the flowers just right,” she said. “I love any challenge.” Facebook/JoyJoy Sweets
Along with the help of her 13-year-old son, Lane, they launched JoyJoy Sweets Cupcake Shop out of their home in December. “I’ve always loved art, sketching, flowers and baking since I was around 8, and so I decided to combine them,” she said.
While watching baking videos on YouTube and trying different designs, Goetz said her creations are now edible works of art. However, she missed the creative outlet, so she began working on cupcake floral designs last year.
Additional options are also available, she said. Even though she loves creating flowers of the edible variety, you won’t catch Goetz in the garden anytime soon, as her allergies prevent her from gardening outside. The menu is simplified to make the process easier. There are two types of cupcakes – French vanilla and chocolate fudge — which are baked fresh with every order. Customers can then select a floral design, which includes a traditional rose or hydrangea piping in white buttercream.
The mother-son duo prepare about 30 orders a week, and thanks to word of mouth advertising, popularity and interest in the cupcakes has spread so much they are now booking orders several weeks in advance. Her favorite flowers to incorporate are peonies and roses, but she is capable of doing many intricate floral designs.
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