Montblanc, riding a windfall from a pandemic, opens the flagship of New York

Montblanc, riding a windfall from a pandemic, opens the flagship of New York

Source www.voguebusiness.com Montblanc

Montblanc is capitalising on this rediscovery of penmanship. In April, the Hamburg-based luxury brand opened a new flagship on Madison Avenue in New York City, an outlier amid store closures and declining rents. The store is laid out to appeal to Montblanc’s customers of varied interests — pen collectors, watch aficionados, gift seekers — with a keen eye to attracting newbies. For budding fountain pen connoisseurs, the brand has placed an ink bar just on the left of the entrance, the better to engage the imagination of passersby. Auction houses are similar: Sotheby’s recently sold a 2007 Montblanc gold and wood inlay fountain pen for $8,190, more than twice the upper end of its estimate. “It’s a way to revert back to the past. It shows power, it shows class, elegance. It’s an extension of the wardrobe,” says Leigh Zagoory, a Sotheby’s specialist in the US covering fine watches and pens.

The ‘Homage to Victor Hugo Limited Edition 83’ fountain pen from Montblanc’s Writers Edition collection. “I don’t know. I’m not a psychologist. Maybe they refer to a happier time?” he ventures.

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