O’Rourke said she conducts a high volume of her sales via online avenues, including Facebook and Etsy. She also has made frequent sales at Dubuque Farmers Market. During the past year, O’Rourke has steadily increased the ways in which she sells her products. Beginning this fall, Bead and Board will start selling at the Galena (Ill.) Country Fair.
In a crowded marketplace, O’Rourke believes the hands-on nature of her products sets them apart. The products have been a hit at local farmers markets, helping the company establish a following among customers in the tri-states. Sales on online platforms such as Etsy have helped bring the products to a national audience.
“People like the fact that it is handmade and one-of-a-kind,” O’Rourke said. “They know they are not going to go to a wedding party and wear something that somebody else is.” She also makes Christmas ornaments.
Source wcfcourier.com To O’Rourke, the hustle and bustle of the market creates an atmosphere befitting her business and her personality.
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