Artificial intelligence (AI) has been making waves in the music industry, with many AI-generated songs sounding so convincing that they are mistaken for genuine tracks featuring popular artists. Deezer’s streaming service is now developing tools to detect AI-generated content on its platform and remove fraudulent and illegal content. The use of AI technology raises ethical questions about human creative expression, as it can recreate melodies and voices in seconds, mimicking the textures and tones of recognizable voices in world music. While some artists have embraced the technology, others believe it highlights the homogenization of contemporary music and call for regulation to prevent fraud and ensure fair compensation for artists. UK Music has signed up to the Human Artistry Campaign, which aims to set rules on responsible AI use in the music industry. Despite concerns about its impact on creativity, AI may present new opportunities for monetizing music through voice imprints or other innovative means.